Seoul
Seoul is a city where 600-year-old palaces sit beneath glass towers and midnight street food markets never close. Driven by K-culture's global rise, it has become one of Asia's most exciting cities for fashion, food, and design.
Fashion Week
Seoul Fashion Week is held each March and October at the Dongdaemun Design Plaza, Zaha Hadid's landmark building. SFW highlights Korean designers who blend streetwear sensibility with high fashion construction.
Getting Around
Incheon (ICN) is one of Asia's best-connected airports. The AREX express train reaches Seoul Station in 43 minutes. The Seoul Metro is extensive, affordable, and runs late — T-money cards work across all buses and trains.
Neighbourhoods
- Gangnam — South of the river, showrooms, nightlife, and COEX
- Myeongdong — Central shopping district, walkable to DDP
- Itaewon — International dining and Hannam-dong boutiques
- Seongsu-dong — Converted factories, specialty coffee, and emerging designers